Simple: Weight Loss Coach

Contains adsIn-app purchases
4.5
102K reviews
5M+
Downloads
Content rating
PEGI 3
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image

About this app

Try the holistic health coaching app that delivers long-term weight loss without diets, calorie counting, food restrictions, or even a hint of judgment. Healthy lifestyles don't have to be "perfect" to get results, and neither do you!

What you get with Simple:

1) An AI health coach that feels human
Avo™ is the in-app coach that'll proactively guide you throughout your weight loss journey. With Avo's positive encouragement and motivational coaching, you'll feel supported every day. Avo is trained by behavior change coaches, registered dietitians, and medical doctors to give you the kind of expert coaching and care you'd expect from a human health professional … but faster, cheaper, and available 24/7.

2) Science-backed tools and techniques
Our effective weight loss coaching approach is guided by up-to-date research and a global team of health, nutrition, and behavior change experts.

3) Simple, sustainable steps to lose weight
We'll coach you to develop the right habits to reach your health and weight goals. You'll get results using small, doable steps that fit easily into your life.

Download to get started today!

Want to know more? Let's dive into the features you'll love.

- Positive, proactive coaching conversations
Avo is always ready with a supportive suggestion to move you forward. Chat about nutrition, recipes, stress relief, workout routines, and more! Whatever wellness needs you have, Avo has answers and ideas you can trust.
- Personalized nutrition feedback
Use Nutrition Scores to learn how nutrient-rich and calorie-dense your meals are and the impact of that on your health. Lose weight, feel energized, and eat a more balanced diet with this practical feedback loop linked to your meal tracking.
- A menu scanner for healthy eating on the go
Going out to eat but still want to make progress? Use NutriScanner to see how each meal on a menu matches your nutrition and health goals, and dine out with confidence.
- Food Tracker
Tracking improves your habits by making you aware of the choices you're making. Our Food Tracker makes it really easy: just type in what you eat, describe your meal with your voice, or upload a photo.
- Hydration Tracker
Track your water intake to stay hydrated and level up your physical and mental wellness.
- Movement Tracker
Whether it's gym or home workouts, shadow boxing, or a neighborhood stroll, track your physical activity to help you build your fitness.
- Weight Loss Tracker
We’ll plot your results so you stay pumped about the personal progress you're making.
- Flexible intermittent fasting
Intermittent fasting is a safe way to lose weight and keep it off. It focuses on when, rather than what, to eat. There's no calorie counting. You can still eat your favorite foods as part of a balanced diet. Choose, change, or pause your fasting schedule any time to sync with your weekly routine.
- Easy-to-understand expert articles
Learn about nutrition, physical activity, fasting, mindset, and more to make health, well-being, and weight management feel easy.
- Timely reminders
Motivating messages to keep you focused on your daily fasting, meal tracking, fitness, and hydration.
- App integrations
Link Simple with Google Fit, or Fitbit to sync your steps, weight, water, and sleep data.

For full access to all these Simple features, get the Premium subscription.
* Payment will be charged to your Play account at confirmation of purchase.
* The subscription automatically renews unless auto-renew is turned off in your Play account settings at least 24 hours before the end of your subscription period.
* Any unused part of a free trial, if offered, will be forfeited if you purchase a subscription during the free trial period.
For more information, please visit https://support.google.com/googleplay/answer/7018481?sjid=13036779822414607866
Privacy Policy: http://simple.life/privacy.htm
Terms of Use: http://simple.life/tos.htm
Updated on
7 May 2025
Events and offers

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info, Financial info and 5 others
This app may collect these data types
Personal info, Financial info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
101K reviews
Rosie R
13 April 2025
I'm trying the Simple app after being away from it for a couple of years. I'm a lifetime member of Weightwatchers and have recently learned that they are filing for bankruptcy due to their enormous debt. I recently incorporated IF with my WW app and was more successful. My search for an IF app led me to Simple, well, because compared to others I checked out, it's Simple...but comprehensive. I'll give it a couple or a few weeks before I switch to the professional paid plan.
8 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
13 April 2025
Hello Rosie, We're glad to hear you're giving Simple another try. It's great that you've found our app to be just as its name suggests - Simple, yet comprehensive. We're here to support your journey and we'll be waiting for your feedback. Best, The Simple Team
Rich Pemberton
8 April 2025
Unlike other apps like this, you're never alone. It walks you through setting your goals, teaches you new things every day, and provides an AI coach to help with questions and encouragement. It's helped me change my thinking and my habits, with reinforcement of the good things in the choices I make, even when my choices could have been better. One month in, 10lbs down and feels like I've made little effort. Couldn't recommend this more highly.
9 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
8 April 2025
Hello Rich, We are delighted to hear that our app has been a helpful companion in your journey, guiding and teaching you daily. Your 10lb achievement is incredible, especially since it feels effortless to you! Thank you for your high recommendation. Keep reaching your goals!
Sarah Gunn
24 March 2025
On balance, I am enjoying this app, 2 months in to a 3 month subscription - I am not sure if I will renew. Annoying glitches like repeatedly being asked to subscribe (I have) or check in when I already did, along with today being congratulated for weighing in at 71kg ( I weighed in, but sadly not at that weight!) need sorting. I'm also repeatedly suggested animal products that I have said I do not eat. And no, I don't want to 'reach out'. AI of course, is very hit and miss!
4 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
24 March 2025
Hello Sarah, Thank you for your feedback. We’re sorry for the glitches and any inconvenience. Your input is valued as we continually improve our app. Please reach out using this form if you need assistance. We're here to help. Best, The Simple App

What's new

What’s new in this version:
General performance improvements and bug fixes.